"Reupholstering and reusing furniture is hugely beneficial for the environment – it reduces the effects of global warming, helps save our plants, trees and forests. As it stands, only 17% of furniture is being recycled, and UK landfill sites are filled with hundreds of thousands of old pieces of furniture each year."

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Sustainable since day one

At the core of Asnew is reupholstery, this is where it all began. Reupholstery is a key aspect of sustainability and has been one of the company’s main values from day one. Asnew’s founders, Gary, and Jeremy, hated to see perfectly good quality furniture ending up in landfill, and since they had the skills and vision, they decided to make it their mission to do something about it. They established the company in 2002, with the determination that its name would be enough to promote what it was all about, and so Asnew was born.

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How the company grew

In the early days reupholstery was the focus of Asnew, over the years clients would ask if the company could make a new footstool, chair or even a sofa to sit alongside their existing reupholstered pieces. It made perfect sense and with a trusted frame maker on board Asnew started to produce bespoke pieces of furniture for clients, with great success.

"We will always do our best for both our client and the environment, reupholstering and repairing pieces whenever possible. However, we are also honest with our clients, and if the quality of their furniture is not worth reupholstering, our new collection offers them the perfect lifetime solution."

It was in 2014 with the skills from an ever-growing team that Asnew launched their first furniture range. In 2023 this has undergone a refresh with exciting new pieces of furniture being introduced into the collection.

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New furniture for life

Our commitment to produce timeless furniture to the highest quality that supports the sustainable reupholstery values of Asnew. The new furniture collection is designed to suit any interior and can be the starting point of a client's scheme when moving into their first home or equally sit comfortably next to existing pieces.

The designs are timeless, so won’t go out of fashion and can instead be passed down the generations with minimal environmental impact; creating your very own family heirloom. All of the frames have a lifetime guarantee.

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Key Sustainable Points:

  • The workshop is full of exceptionally skilled craftsmen and women
  • Continual in-house training for existing and new staff.
  • Staff have been employed for generations from the same family.
  • The frames, components, materials, and fabrics are ethically sourced.
  • We only use FSC certified wood.
  • Asnew’s client base is predominantly UK, meaning shipping and delivery is kept to a minimum.
  • The traditional production techniques are inherently sustainable with each piece of furniture being made by hand.
  • Quality and durability are at the heart of everything produced.
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New and exciting

Even more exciting news, all of the pieces of furniture from the new range can be made using 100% biodegradable materials, this reduces the need for foam and other chemicals.

This is an aspect of the business that is growing, keep your eyes peeled for more information and follow us on this exciting journey.

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Book your appointment and come and see us!

At Asnew, we are proud of our heritage and commitment to sustainable furniture restoration, design, and production. We are excited to launch our new range of handmade furniture, which we know will last for generations.

We would love to share our company vision with existing and future customers, book an appointment to visit our workshop and showroom at Abingdon, where you can not only explore our exciting new range, but also view the workshop where the pieces are made, and meet the people making them.

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Get in touch:

For all inquiries or to arrange a FREE no-obligation Oxfordshire home visit, please contact us using the details below: